Social Media Digital Marketing Internship
The Cultural Digital Media Marketer will learn how to handle a portfolio of companies and coordinates their social media strategy. This role will teach an intern how to use key social media channels (Facebook, Twitter and LinkedIn) and execute assigned company social media strategies in coordination with other traditional marketing and branding campaigns. This is a fast pace internship for people who want to become a true social media manager in an agency environment. The specialization of this internship learning how to embed cultural and pop cultural issues into advertisements. This unique learning experience will prepare an intern to design and deploy content with impact that draws user engagement.
This position is unpaid for 2-3 months, paid for 2-3 months then you become full time staff. All travel and expenses are paid for. If you are looking for a remote interns we do not take many. You have to have a very good academic background to work remotely.
What you will learn:
- Social Media Accounts
- Make sure branding is consistent across all social media accounts. (e.g. Facebook, Twitter, LinkedIn, YouTube, Flicker, and other social media platforms), this does in fact mean that not only the content and design is the same but also the tone of voice. Be consistent!
- Increase the number of followers we have on Facebook & Twitter by engaging with potential clients.
- Monitoring and replying to Posts & Tweets from candidates and clients.
- Posting and Tweeting on a daily basis to all accounts
- Posting updates LinkedIn with links
- LinkedIn polls and surveys monthly
- Make sure staff profiles are up to date
- Build Facebook likes by approaching potential clients and candidates through other social media channels and email marketing campaigns.
- Work with directors to implement other channel-specific campaigns (e.g. uploading photos to Flickr, videos to YouTube, etc)
- Coordinating and Distributing Content for each company
- Scheduling and coordinating a weekly or monthly brainstorming meeting with Company Media internal social media team and staff to establish content ideas for the month ahead, and to plan for a monthly social media, editorial, marketing and blogging calendar.
- Maintain a monthly social media and blogging calendar and ensure that everyone is meeting their deadlines.
- Help coordinate a guest blogger program, one guest blogger per month. Help to amplify this content through other social media channels.
- Drive awareness of our new blog posts by posting the articles into forums and groups
- Using tools such as Webflow, Technorati and Twitgroups, identify and monitor key industry bloggers, trade journalists and twitter influencers. Flagging and aggregating interesting content to re-tweet and post on the Company Media blog. Use tools such as wefollow and technorati to also identify influencers.
- Create one piece of video content per month and post on You Tube. You can use the Animoto account or go to the video department.
- Set up and manage a company Flickr account and post interesting photos
- Upload and manage company blog posts in WordPress
- Repurpose content from other sources for our own social media channels (and understand how to change the tone of the content for each channel).
- Push out Company Media content for syndication using tools like SlideShare, You Tube, Paper.Li, Scribd, Reddit, Digg and StumbleUpon.
- Understanding and monitoring social media analytics
- Track key social media analytics on a monthly basis, including Google Analytics, Bitly statistics, LinkedIn company stats, etc.
- Track and report website statistics using Google Analytics. Look at how well specific content performs and look at the flow of traffic through to our Web site. Look at how well blog posts perform based on their sharerating and the total number of viewers and time spent on page. Look at the best performing web site pages and try to generate new content that does the same or better. If consultants are producing original content and blogs, report back to them weekly with the performance of those posts.
- Use tools like Klout, Tweriod and TwitBro to measure our Twitter influence, and monitor what kind of content gets retweeted to help with future content.
- Use Google Reader to follow the blogs and content of our competitors and key clients.
- Use the companys HootSuite Buzzbundle account to create lists of followers and to schedule tweets so that they are continuously pushed out.
- Build monthly reporting tools on social media analytics and performance against our baseline targets.
- Email Marketing and SEOWork with each team to create and send one email broadcast per month around content ideas and keys jobs.
- Research free online directories to generate inbound links for SEO.
- Using Google, search on key words and look at our competitors brands for forums and directories that we can sign up to to generate in-bound links for our company.
Key Skills Required for the Role:
- Proven written communication skills, and a passion for writing both short- and long-copy.
- Excellent verbal communications skills.
- An interest in marketing, communications, social media or reputation management;
- Familiarity with key social media tools
- An ability to consistently demonstrate our values of insight, hard work, and effectiveness in your personal approach to work;
- An entrepreneurial attitude;
- Excellent attention to detail and a high motivation to learn;
- A proactive, service-focussed attitude towards clients and candidates and the teams you support internally;
- An ability to remain calm under pressure and a robust/resilient attitude towards challenges;
- An ability to prioritise work and complete tasks with quick turnaround times and minimal fuss; and
- The ability to work collaboratively with a team.
If you are hired after the internship
You must have a passport to travel outside of the country
You must be willing to travel to conferences 4 times a year